Problem
A family HVAC business in South Florida needed a professional online presence to compete with larger companies and attract new customers. Their existing web presence was outdated and failed to showcase their expertise or make it easy for customers to contact them for emergency services.
The challenge was creating a modern, mobile-friendly website that would rank well in local search results while clearly communicating their 24/7 availability and comprehensive service coverage across South Florida.
Action
Started with complete UI/UX design process in Figma - creating wireframes, designing the user experience flow, and developing a comprehensive design system with the professional yellow/orange brand color scheme. Crafted every visual element from logo placement to call-to-action buttons with focus on conversion and user engagement.
Translated the Figma designs pixel-perfectly into a high-performance website using Astro for optimal loading speeds and SEO. Implemented responsive design patterns, integrated structured JSON-LD schema markup for local SEO, and built interactive elements including the logo marquee. Every design decision was intentionally crafted to convey warmth, reliability, and professional HVAC expertise.
Results
The complete design-to-development process delivered exceptional results:
- Pixel-perfect implementation from Figma designs to live site
- 90+ Google PageSpeed performance score
- Professional brand presence across South Florida market
- Intuitive user experience optimized for customer conversion
- Mobile-first responsive design tested across all devices
- SEO-optimized for local HVAC searches
- Successfully represents family business values and expertise
